NSSF Multimedia

National Shooting Sports Foundation Visit their website

Affordable 30-second commercials that deliver new customers are the result of NSSF test market studies for ranges and gun stores in three different markets. High-quality TV commercials run on local cable stations, outside traditional hunting programming, and carry a visual and audio tag line with contact information for the local business. You're eligible to receive the whole package as a benefit of your membership in NSSF. Click below for a look at the commercials:

Sporting Clays

Upland Wing

Action Pistol Competition

Deer Hunting

They work well, driving repeat customers back and luring large numbers of new participants to the shooting sports. It's affordable, because NSSF has already produced the commercials and adds your tag to them. And because buying cable TV time selectively allows you to actively take the intensely appealing message to the audience you want, it's an efficient way to spend your ad budget.

The impact of well-produced video is undeniable, especially with younger audiences, but the cost is usually substantial. With volume buys, local cable TV costs under $10 per spot, depending on the time of day and kind of program in which your ad runs. Ads run only in the geographic area closest to your business, and in homes where there is usually more disposable income. Cable TV, after all, isn't free.

Additionally, the ads follow the same theme as commercials already running on national TV, and with public service announcements for Project ChildSafe, the firearms industry's safety education campaign. So, every time viewers see those spots you don't pay for, they are reminded about your commercials, too.

For assistance placing commercials for your business, speak with NSSF's director of market development, Dave Miles at (203) 426-1320.